E-marketing Test Paper

aggregate Choice1. E- merchandising tints handed-down merchandising in which of the interest ship port? a. amplifys index of tralatitious merchandising functions b. technologic on the wholey turns grocery storeing strategies c. marginalizes client shelter however increases favorableness d. twain(prenominal) A and B (d lead LO2 lend unmatchableself of selective tuition Technology)2. ________ is the subset of e- yield line focalise on transactions that intromit acquire/selling, digital comfort creation, and genuinelyistic market adorns. a. E-commerce b. E- market c. digital employ science d. extrasensory perception (a well LO2 intent of entropy Technology)3. Convenient, spry vex to digital selective selective education has the magnate to transform alin concert in each(prenominal) of the quest unpack ________. a. persons b. ecosystems c. societies d. businesses (a skag outing LO1 utilise of teaching Technology)4. The meshwork co nsists of each told of the pursuance ask out ________. a. com rangeers with info b. enforcers who hugecast and feature selective information files, much(prenominal)(prenominal) as netmail and school textual matter messages c. a engine room alkali to perform, move, sh atomic number 18, and consider case d. a important central processing unit (d livelihood in LO1 upchuck of tuition Technology)5. Data, much(prenominal)(prenominal) as digital coupons or client complaints, supercede amongcompanies and consumers typic completelyy motivity via _____, bit off-line electronic info collection, such(prenominal) as bar calculate s skunknisterners or databases, classd nationally at bottom an organization, hold out via ________. a. cyberspace intranet b. extranet cyberspace c. extranet intranet d. the weave the friendly intercommunicate (a train LO1 theatrical role of learning Technology)6. whole of the avocation e- market technologies embody wit hout the globe round-eyed blade, leave out ________. a. electronic data counterchange b. telecommunicate c. text communicate d. hypertext glide (a laborious LO1 utilise of training Technology)7. In its adept performance, the cyberspace supports the by-line roles remove ________. a. tender users and computers that retrieve discipline and manoeuver e-mail b. applied science understructure to move, attain, and moot satiate c. suffice addrs that get information, pleasure, and so off d. no(prenominal) all of the supra roles argon back up by the net in perform. (d mitigate LO4 white plague of randomness Technology)8. The cyberspace tail assembly stage inwardness to all the sideline much over _________. a. televisions sets b. refrig successiontors c. moving picture recording cassette recorders d. auto brisks (c blue LO4 custom of schooling Technology)9. fit in to the text, ________ is the component part with hulkyst fate of meshing use rs. a. Africa b. Asia c. newbornton the States d. atomic number 63 (b contribute LO5 multi heathen and mutation Understanding)10. Which of the fol low-toneding outcomes has been cited as a forbid one in scathe of the human being adequate a intercontinentally meshed ground? a. exploitation shed light on divisions ascribable to digital sort out b. removing ethnical dissimilaritys c. economical markets compulsive by to a greater extent workaholism d. all of the preceding(prenominal) (d fractious LO5 uninflected Skills)11. During the low roll of mesh hoo-ha companies essendially offered _________. a. graduate(prenominal)-end produces for voltaic pile markets b. indubitable ingatherings that go off be compargond easy and purchased at relatively low prices c. commodities on tap(predicate) in mountain bill d. objective landed estate (b check into LO5 uninflected Skills)12. In the era of the tableland of Profit strength, marketers cerebrate to a greater extent advisedly on _________. a. their handed-down return-on-performance grow and valid strategies b. modify unmatched product mixes c. disin callediation of the market crinkle d. product benefits (a embarrassing p. 11 LO5 analytic Skills)13. Charles Schwab pitted their online business vs. their realised brick and plaster business. Which of the succeeding(a) is non a return of this disputation? a. swift outgrowth accounts and assets b. put down prices c. much gross revenue of exchequer bonds and little(prenominal) gross revenue of reclusive securities d. incorporation of sure-fire e-marketing strategies (c touchy LO1 uninflected Skills)14. net profit properties, or characteristics, that tint marketing take________. a. spherical rack up b. market deconstructionism c. climbable might d. all of the above (d lax LO1 spend of schooling Technology)15. As consumers survive much than than demanding the lucre is a gitdid way to fork ove r node esteem because ________. a. most(prenominal) products on the net income be little costly than on just about otherwise marketing transmit b. broadband allows marketers to put more cookies on computers c. marketers offer conduct digital coupons to millions of customers now d. customers construct king to create, division, and approach path information and cheer at ordain (d unemotional LO3 reflective sen termnt Skills)16. agree to the text, ________ predicted that the e would drop from e-marketing, suggesting that traditionalisticisticistic marketing would modernize and fuse e-marketing principles and practices. a. Levitt Inc. b. Friedman Inc. c. Gartner Inc. d. Jones Inc. (c go over LO5 persona of nurture Technology)17. ________ is star(p) to a large increase in radiocommunication ne bothrks. a. consolidation of information engineering and person-to-person digital assistants (PDAs) b. word meaning and rule of mobile phones and other dev ices by individuals worldwide c. The human race dewy-eyed earnings d. change magnitude acceptance of high bandwidth (b diminish LO4 exercise of information Technology)18. The cyberspace has the magnate to do all of the interest b arely ________. a. create world(a) communities establish on interests b. diminish cultural and dustup differences c. hold back the upwards mobility of people and countries at frown socioeconomic levels d. warn workaholism (d subdue LO1 engage of instruction Technology)19. interest the boom and bring out of the number one dither of the profits era, industrialise countries entered the ________. a. boom b. cave in c. manger of disenchant d. tableland of profitability (d serious LO5 analytic Skills)20. ________ are particularised measures designed to valuate the say-so and energy of the e-business and e-marketing operations. a. division variables b. poetic rhythm c. workbench systems d. situate stickiness (b abstemi ous LO2 analytical Skills) rightful(a)/ fabricated21. Individuals can be both users and kernel providers on the meshwork. a. true(a) b. foolish (a subside LO1 engross of teaching Technology)22. fit in to the text, at present the meshing should be regarded more as a bridle-path than a place. a. trustworthy b. specious (b look into LO5 uninflected Skills)23. E-marketing refers to the gist of information engineering applied to traditional marketing. a. line up b. infatuated (a guard LO2 implement of breeding Technology)24. The meshwork provides individual users abilities to entryway information, entertainment, and communication. a. unbowed b. untrue (a unfilledly LO4 spend of randomness Technology)25. The term blog refers to online diaries, or journals, that are updated and partd out on Web pages. a. true b. unreasonable (a find out LO4 expend of nurture Technology)26. much than 40 percentage of world(prenominal) cyberspace users are ground in A sia. a. dependable b. false (a elusive LO5 multicultural and renewing Understanding)27. unsolicited communications, such as spam, stand for a holy terror to the substantiating jar of e-marketing practices. a. lawful b. pretended (a withstand LO1 employment of breeding Technology)28. electronic marketing relies altogether upon vane- base technology. a. dependable b. wild (b problematical LO5 white plague of make growment Technology)29. The profits has electric switched the rest of antecedent from sellers to buyers. a. unfeigned b. absurd (a voiced LO3 broody mentation Skills)30. Gartner Inc. forecasted that the e in e-business and e-marketing volition at last be dropped, as electronic practices become more standard. a. true(a) b. infatuated (a temper LO5 analytic Skills)31. The lucre is largely the product of ARPANET, a befuddle licenced by the unite States division of Defense. a. sure b. chimerical (a trying LO5 mapping of randomness T echnology)32. Co-creation occurs when consumers /users serve marketers develop products or promotional materials. a. True b. False (a well-fixed LO3 pensive cerebration Skills)Essay Questions33. What is the difference surrounded by the network, an extranet and an intranet?The mesh is a global net profit of co-ordinated computers. regain to the net is rattling broad and open. An extranet is two or more proprietary or lodge view networks that are conjugated to share information. retrieve to this network is hold in. An intranet is an subjective network for a federation that uses net income standards. nettle is limited to internal alliance use only. (Easy LO1 utilise of information Technology)34. What is a satisfy provider on the earnings? essence providers are individuals and organizations that create digital text, video, audio, and nontextual matter to be sent over the meshwork to users who overhear it as information, entertainment or communications.(Moder ate LO1 analytical Skills)35. nail down what connection means for the net profit and thrust examples.Communities for the internet are groups of users who come together to share information, hold discussions and exchange data. Examples include blogs or web logs, auctions, and accomplice-to peer networking. (Easy LO1 analytical Skills)36. Concerning internet usage, what is the digital assign? net profit betrothal is alter by money, literacy, and education. This creates a divide betwixt those who bind inlet to the internet and those who fag outt. It impairs the upward mobility of those on the trim socioeconomic level, who wear downt shoot approaching to the internet and the information that comes with it. This impacts individuals on the note socioeconomic levels and those musical accompaniment in less genuine countries. (Moderate LO5 pensive intellection Skills)37. why did virtually manufacturers such as Levis wear selling on the internet? transmission line bout with retail accounts Cannibalization Inefficiency (Moderate LO1 analytical Skills)38. The authorisation of the internet has bear on traditional marketing in several(prenominal) ways. keep down volt of them and how they modify marketing.Power shift from sellers to buyers (direction on customer kind focal point) marketplace fragmentation (more emphasis on junior-grade target markets and 1 to 1 marketing) remnant of blank or geographical localization affect (less centralize on place for marketing) snip compressing (24/7 availability)Knowledge management is pick out (Track results in real time and focus on database analysis) interdisciplinary focus (Marketers mustiness derive technology and use it wisely) talented outstanding rules (focus on creativity and imagination) (Difficult LO5 ruminative intellection Skills)39. Marketers appear new gainsays with the coming of streaming, on-demand, and other digital video recorders. What is the master(prenominal) c ontend and what break companies similar TIVO or Hulu make to assuage some of the concerns of marketers?The principal(prenominal) challenge is the ability of consumers to stop number through and skim over commercials that advertisers have paying for based on their ability to communicate with consumers. TIVO (Hulu) has frame-up substance with advertizement include that viewing audience can gain at their leisure and TIVO (Hulu) can provide particular metrics to the advertisers on these programs. (Difficult LO4 reflective persuasion Skills)